Tuesday, September 6, 2016

Increase Profits With Custom Trade Show Swag

By Kenneth Miller


Most firms will need to do some advertising to attract new customers and to increase their turnover and profits. Advertising locally using radio commercials or in the local press is always a good idea and has proved to be very successful for many businesses. A lot of people now choose to use custom trade show swag when they are trying to increase profits and there are many options to choose from.

Trade show swag is a free product or useful item that is given away to potential clients at an event. The merchandise often comes in the form of clothing and many firms will use shirts, caps and jackets with their logo and company name printed on to them. Other items will include golf umbrellas, jars of candy and sports drink bottles.

Many businesses have noticed an increase in profits after handing out free items at trade exhibitions and other public events. Mini flash sticks with logos and are very effective and they can be reused afterwards by the recipient. Other good promotional items, which are also useful to those who receive them, are cell phone skins and laptop bags with your company logo printed on.

Giving away free stuff is always a good way to attract potential customers to your business. Food retailers will often give away samples of the products they make or sell and this will usually result in increased sales. When you are handing out your swag, it is useful to speak with the people to get their attention, which allows you to promote your company verbally.

If your marketing campaign is trying to attract children and you are giving out merchandise for free it is imperative that the swag is suitable for youngsters. Any goods purchased from another firm should be inspected to ensure they are safe. Any products with sharp edges and breakable things should be avoided and it can be better to hand out cuddly toys and educational products with your logo on.

When you are searching for a firm to manufacture and supply your promotional material there are many choices. Most firms can be found online and after letting them know what you need they will customize products to suit. It can be worth contacting them by telephone or email before you order as they will often make suggestions and share ideas which could be more effective than your original idea.

If you are attending a trade show it is important that you have enough of your free items to give away. Some shows may last for several days and if you run out of promotional items it can create the wrong image for your company. When you are ordering from your supplier, it can be worth ordering more than you think you will need, as you can always use these items at the next show.

It is very important to use good highest quality products and you should buy the best that your marketing budget will permit. If you hand out free items and they fail or stop working it will give potential customers the wrong impression. When you are intending to use clothing to advertise your product or services you should offer different sizes and color options to appeal to a larger audience.




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