The increasing importance of websites to business cannot be underestimated. More people are ordering goods and services through websites. This makes website design a crucial part of any business communication and marketing strategy. To create an interactive and functional portal, here are tips to consider.
The logo will identify your brand. This is a common trend for all businesses and organization. Make your logo as professional and polished as possible. The content and images included will come second to the logo. A simple and recognizable logo makes your portal more appealing. Create it in high resolution and ensure that it appears on all pages at the top left hand corner. Let the logo link visitors to your home page for easy navigation.
Make your site clean and lean. It is a terrible experience to navigate through an overloaded site. The presence of sidebars, too many images, links, long content, etc make the site unappealing. Make the portal simple ensuring that there is unique content on each page. Avoid competing activities like call for action, pop up, click buttons, etc on each page. With the assistance of a professional in web design Baton Rouge, LA, make any pop up natural and strategic. This will avoid getting to the nerves of visitors.
Color is a determinant of perception. Visitors will identify your brand and site through the colors used. Let the colors give a feeling of clean, elegant and modern appeal. Colors are also used to guide visitors on positioning of side bars, other pages, links, etc. The color should match that of the brand with the others complementing the main one. This makes a consistent marketing strategy.
The quality of images used on your portal matters. It is rewarding to invest in excellent photos. Visitors can detect generic photos, leaving them with a distasteful feel. When the photos used are not original, it sends the wrong image about your brand. The images should be used strategically to attract visitors to different pages and connect them emotionally with the brand. Use images to make your site more appealing.
Consider the needs of different visitors. Some can read through small fonts while others will struggle. Some will be using tablets, laptops and mobile phones. The font should be legible and recognizable. A universal option would be desirable. Different sizes can be used to denote footnotes, quotes, main text, headings, subheadings, etc. Content consumption is simplified by the font used.
Make your design responsive. Visitors want a site that fits into their browsing tools. It automatically adjusts to the size of viewing screen. This gives an excellent browsing experience since visitors do not have to struggle zooming in order to view content. They will spend more time on your site increasing the chances of conversion. A person visiting your site over the phone or other devices should enjoy the experience as well.
Direct all your effort towards giving the customer the best experience. A website helps you make a brand statement. Incorporate new wed design inventions to improve user experience. Test your site for such aspects as accessibility, speed, content visibility, etc before rolling it out.
The logo will identify your brand. This is a common trend for all businesses and organization. Make your logo as professional and polished as possible. The content and images included will come second to the logo. A simple and recognizable logo makes your portal more appealing. Create it in high resolution and ensure that it appears on all pages at the top left hand corner. Let the logo link visitors to your home page for easy navigation.
Make your site clean and lean. It is a terrible experience to navigate through an overloaded site. The presence of sidebars, too many images, links, long content, etc make the site unappealing. Make the portal simple ensuring that there is unique content on each page. Avoid competing activities like call for action, pop up, click buttons, etc on each page. With the assistance of a professional in web design Baton Rouge, LA, make any pop up natural and strategic. This will avoid getting to the nerves of visitors.
Color is a determinant of perception. Visitors will identify your brand and site through the colors used. Let the colors give a feeling of clean, elegant and modern appeal. Colors are also used to guide visitors on positioning of side bars, other pages, links, etc. The color should match that of the brand with the others complementing the main one. This makes a consistent marketing strategy.
The quality of images used on your portal matters. It is rewarding to invest in excellent photos. Visitors can detect generic photos, leaving them with a distasteful feel. When the photos used are not original, it sends the wrong image about your brand. The images should be used strategically to attract visitors to different pages and connect them emotionally with the brand. Use images to make your site more appealing.
Consider the needs of different visitors. Some can read through small fonts while others will struggle. Some will be using tablets, laptops and mobile phones. The font should be legible and recognizable. A universal option would be desirable. Different sizes can be used to denote footnotes, quotes, main text, headings, subheadings, etc. Content consumption is simplified by the font used.
Make your design responsive. Visitors want a site that fits into their browsing tools. It automatically adjusts to the size of viewing screen. This gives an excellent browsing experience since visitors do not have to struggle zooming in order to view content. They will spend more time on your site increasing the chances of conversion. A person visiting your site over the phone or other devices should enjoy the experience as well.
Direct all your effort towards giving the customer the best experience. A website helps you make a brand statement. Incorporate new wed design inventions to improve user experience. Test your site for such aspects as accessibility, speed, content visibility, etc before rolling it out.
About the Author:
You can get a brief summary of the things to keep in mind when selecting a provider of website design services LA area at http://www.cyberfision.com right now.
No comments:
Post a Comment