Sunday, March 4, 2018

4 Things To Know About Readability, By Internet Marketing Companies

By Arthur Williams


Let's say that you click on a website to buy something or simply learn more information about a product. Chances are that you'll want to find what you need without difficulty, which is where readability comes into the picture. To be more specific, readable content goes a long way in terms of making impressions and yielding success. For those that would like to learn more about readability, here are 4 things to keep in mind.

A piece of content's readability hinges on numerous factors, including the colors that are used. For example, you are likely to have a difficult time reading dark blue text against a black background. These two colors look too similar to be readable, which is why Internet marketing companies may recommend white text instead. This is just one solution, but it's clear that color matters. Simple adjustments may be suggested by reputable authorities like www.fishbat.com.

You should also create text so that it's large enough to be seen. Not only will this make your content bolder, allowing it to stand out, but it will be easier for your visitors to read as well. Granted, there are certain situations where scaled down text works, such as the creation of captions for images. However, you'll learn that exceptions like these are few and far between. Larger text works best, so keep this rule in mind for the future.

Another thing to know about readable website content is that flashy text typically doesn't work best. It can serve branding purposes well, depending on what you're trying to sell or promote, but you wouldn't want to use it on blog posts or press releases. Simpler font styles like Calibri and Arial are recommended. Keep flashier fonts out of the way when creating content and you should be fine.

Finally, use white space with care. One of the biggest reasons why a particular blog post isn't shared enough, regardless of how well-written or informative it is, is due to a lack of space between lines and words. When it feels like a piece of content is cramped into a small box, it can come across as difficult to read. In order to improve such content's readability, make it a point to include white space whenever you can.




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