Wednesday, May 17, 2017

Long Island SEO: The Do's And Don'ts Of Reputation Management

By Robert Sutter


To say that reputation management matters would be an understatement, whether your business is still growing or well-known by many. However, this endeavor goes far beyond responding to consumer reviews, as you'll come to learn. As a matter of fact, there are different layers to reputation management that the best Long Island SEO agencies can tell you about. These are the biggest do's and don'ts that will keep your brand in a positive light.

DO stay honest with people. One of the most important rules about reputation management is that honesty goes a long way. People are good at detecting lies when they're being fed, meaning that it's not exactly in your best interest to be dishonest. You should be straightforward, regardless of how big the concerns of a consumer might be. This is just one of many ways that the advice of firms like fishbat comes into play.

DON'T forget about professionalism. To frame this, let's say that you click onto Yelp and see a negative review about your business. While your first inclination may be to respond to it, you must do so with a sense of professionalism in place. By doing so, you'll be able to maintain your business' reputation, not to mention potentially sway the reviewer's mindset in a more positive direction. The more professional you are, the better you'll be at maintaining your reputation management efforts.

DO take advantage of social media. Did you know that your social media presence can help bolster your reputation? It doesn't matter if you're partial to Facebook, Twitter or some other platform entirely; social media activity goes a long way. When you're able to conduct yourself well on the platforms in question, it will reflect well on your business. Without social media, you may not be able to get the most out of reputation management.

DON'T think that you should leave this issue by the wayside. Anyone that has ever engaged in reputation management, and succeeded, will tell you that it requires your immediate attention. When you receive even a single negative review, it can spark the creation of several other reviews as well. To say that this is problematic would be an understatement, but you can prevent it by taking part in rep management sooner. This is a great way to solve the issue at hand.




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