It is the beginning of a new year and your stocks may have looked great the previous year. Your marketing plan works so why would you want to change what is not broken. However, times are changing and new China replacements artefacts supply companies are springing up. Every minute you straddle your chair basking in your success is time lost towards beefing up your management. Here are good tips to do this.
Understand your sales trends. Look at your sales records for the previous years and find the high and low seasons. Try to find the reasons behind these fluctuations and get mechanisms to take full advantage of the high seasons. Find your frequent clients and find out what they like. Get in contact with them make sure you integrate their suggestions into your sales management.
Review your previous marketing strategy. Assess your website and ascertain how frequent you get visits on them. Think of ways to increase traffic to your website through online and offline advertising. This may include use of online social media, magazines, television channels and giant billboards. Most importantly, weigh the costs of your past marketing strategy against your sales.
Define your year vision. Think about how you would want your sales and marketing to look like by the end of the year. Do not shy away from dreaming big. This will be what drives you and your entire work force towards success at the end of the year. It should be the first and last thing you think of when you wake up and go to sleep at night. Remember to be very specific.
Define your goals and objectives and prioritize. Pick the biggest challenges you faced in the previous year and identify ways to overcome them. Group these solutions into projects and prioritize which to do within the four quarters of your financial year. Remember to establish parameters to measuring the progress of these projects.
Make an ideal profile of a good client. Think of the qualities that your best clients possess that makes it both lucrative and enjoyable to engage with them. From these qualities, develop a profile. Now consider non frequent customers that complement this profile. Find out what they like, contact them and make them a juicy offer that they would be crazy to ignore. This gets you close to your objectives.
Keep an eye on your competitors. Get as much intelligence as you can from your top competing firms. Assess their marketing strategies and identify what works for them and what they do better than you. Make sure you know about their latest changes in strategies and assess how it may affect you. Make appropriate changes to your management to ensure you stay ahead.
This obviously a lot of work to do. It gets even tougher to do this when you own the company. People tend to get emotional and lose sight on the objective of the task, especially when competitors are stealing your clients. It is therefore recommended that you get an external consultant to do this for you. It may be worth the cost.
Understand your sales trends. Look at your sales records for the previous years and find the high and low seasons. Try to find the reasons behind these fluctuations and get mechanisms to take full advantage of the high seasons. Find your frequent clients and find out what they like. Get in contact with them make sure you integrate their suggestions into your sales management.
Review your previous marketing strategy. Assess your website and ascertain how frequent you get visits on them. Think of ways to increase traffic to your website through online and offline advertising. This may include use of online social media, magazines, television channels and giant billboards. Most importantly, weigh the costs of your past marketing strategy against your sales.
Define your year vision. Think about how you would want your sales and marketing to look like by the end of the year. Do not shy away from dreaming big. This will be what drives you and your entire work force towards success at the end of the year. It should be the first and last thing you think of when you wake up and go to sleep at night. Remember to be very specific.
Define your goals and objectives and prioritize. Pick the biggest challenges you faced in the previous year and identify ways to overcome them. Group these solutions into projects and prioritize which to do within the four quarters of your financial year. Remember to establish parameters to measuring the progress of these projects.
Make an ideal profile of a good client. Think of the qualities that your best clients possess that makes it both lucrative and enjoyable to engage with them. From these qualities, develop a profile. Now consider non frequent customers that complement this profile. Find out what they like, contact them and make them a juicy offer that they would be crazy to ignore. This gets you close to your objectives.
Keep an eye on your competitors. Get as much intelligence as you can from your top competing firms. Assess their marketing strategies and identify what works for them and what they do better than you. Make sure you know about their latest changes in strategies and assess how it may affect you. Make appropriate changes to your management to ensure you stay ahead.
This obviously a lot of work to do. It gets even tougher to do this when you own the company. People tend to get emotional and lose sight on the objective of the task, especially when competitors are stealing your clients. It is therefore recommended that you get an external consultant to do this for you. It may be worth the cost.
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